Do you have a business website on the World Wide Web? If so, you might be interested in these website usability tips for a variety of reasons. This is an area of study that focuses on discovering what makes sites successful in terms of design, format, layout and other considerations. Fortunately, people decided to come out with usability studies years ago in an attempt to formulate an idea as to what worked and what did not with a website. You can become more successful with your website if you learn more about this type of information. In this article we talk about three usability tips that you should learn and then put into affect.
For instance, if you place an interesting image at the top of your website, people are usually drawn to this image every time. If you put some thought into it, you can include a headline above it with a teaser or question. It’s not recommended to do this on all or your pages, but you can use it in different variations. It is vital that you have a main headline, and a solid introduction paragraph to begin with. You can put the graphics and after you have the headline and content.
Your goal is to make readers curious about the image and then become drawn into your content. This can be very effective and will work if you choose your graphics and images wisely. People that are from English speaking countries tend to look at the left side of the website more than the right side when surfing the web. The content that is most important to you should be placed on the left side of the page. It is easy to see that blogs and sites with left hand columns can take advantage of this situation. Three quarters of your readers (statistically speaking) will be more attracted to the left side of the page. Understanding this is inspirational, and dramatic in regard to the percentage itself. Whenever you create a website, remember to put your most important content (read from left to right) beginning at the top of the page. The top left is the very hottest spot on your page in terms of visibility and attention.
A great way to make your content more engaging for your readers and visitors is to add images to the text itself. But they cannot just be anything that is convenient to find and throw in there. Basically, the content, and the images, must relate to one another. So you can totally undermine your efforts by failing to do that. Whatever images you use, they have to relate to the content. You need to add images that relate in a purposeful way, even data tables that represent what is written. After you have added your images, and if they relate, readers should become more involved with the content that you wrote. When you think about usability, think about optimizing your website. Your bounce rates will go down, and your conversions will go up, when you do this in the proper manner. Testing is always necessary, especially when it comes to improving this type of optimization. Your website will perform at higher levels when you do this the right way.
About the Author
If your looking for New York search engine optimization company, check out Red Rain SEO.
Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the web offers, there are many ways you could find that could help optimize the likely of your site or business in generating traffic.
When there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.
How sweet it is to have more traffic for your site without spending a single cent. Now it is a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with any of these free methods I’m about to tell you.
Take advantage of online forums and online communities. The good thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another good advantage is that you know what you are getting into and you will be prepared.
With online communities and forums you can build a reputation for your company. Show them what you are made with and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.
You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people whoever signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.
Another good idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.
Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.
Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a good probability that they will go to your site.
Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as good quality.
Generally, web users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.
All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a good traffic flow without the usual costs that come with it.
The Meta Description Tag
The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the Search Engine Results Pages (SERP), just below the Title Tag as a brief description of your page.
In the Search Engine Results Pages, after reading the Title of the page, a user goes through the description of the page and decides whether she/he wants to go to your site or not.
It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing the user to click on your listing.
Syntax for Meta Description Tag is:
Meta name=”description” content=”Here you write description that covers the most important aspects of meta tags in relation to website optimization or SEO. “
Useful Tips for Writing Meta Description
Tag In case you have not provided any Meta Description Tag to your web page, the search engines try to make one for you, often using the first few words of your web page or a text selection where the keyword phrases searched by the users appear. If the Search Engine makes up a description by picking up text from your page, it is not necessary that the generated description would do justice to your web page.
The Meta Description Tag should be written in such a way that it interests the user, thus tempting her to click on the link to your site and visit your web page.
The Meta Description Tag needs to be kept brief yet informative. About 25-30 words description should do fine. Keywords and key phrases should be included in the Meta Description Tag, though care should be taken not to repeat them too often. Like the Title Tag, the Meta Description Tag should be different and customized for each page depending on the content theme of each page.
http://www. halfvalue. com/top-articles/seo-resources. html
In 2006, I extensively studied record labels and very famous artists to see what works and doesnt work in their websites. I subscribed to most fan clubs and stayed registered to each one for at least a few months as I saw how they worked and what worked. As its the record labels that operate these websites, I learnt about the strategies that they are using right now in todays world to create success. Here are seven things I found that will make or break your music website.
* Provide easy navigation for your end user. Make sure that the user can click easily to navigate onto other pages. Most websites are not easily readable. Choose easy navigation over stylish fonts. Allow your website to drive usage from one page to the next, while your telling the reader what to do. Dont make them guess.
* Copy is extremely important. Your websites copy is really important. Copy is the text throughout the website that continuously entices your reader to sign up to the mailing list. Record labels are only starting to place a big emphasis on mailing lists as the world is moving fast to an all-internet age. You must use copy to get peoples email addresses as this is more important than making the sale right away.
* Release features early and often. Start with a core set of features and always know your end goals. Small increments show visible progress. If you stay personable and honest and set expectations, fans will be a lot more receptive when things break.
* Make sure you are blogging. Most musicians are not. Every musician needs one thing on the internet and that is for people to visit their websites. Websites are static. Blogs are always changing. Start a free blog at WordPress and post short comments regularly. Regular comments keep your blog refreshed all the time and this allows big search engines like Google to raise the ranking, thus getting your blog and ultimately website more traffic. You may need to consider Podcasting instead or as an addition. My friend David Jackson runs the Musicians Cooler Podcasts, check it out and start your own!
* Headlines. Your website must now incorporate a catchy headline that will draw the reader to your site. A reader generally has just less than 3 seconds to decide whether to stay at your website or not. When you use a headline, you dramatically increase the 3 seconds barrier as reader eyes are drawn to the headline. When its catchy, people will stay. You have past the first hurdle. Create a powerful headline.
* Testing, testing, testing. Always test your stats. If you have a headline, test it every few weeks by changing it and seeing which one produced the better result, then make a note of it. Change it again and see which produced the better result. A perfect headline can get you an increase of up to 400% in your sales. Its worth testing.
* Have passion. If your website doesnt show your passion through its sound, feeling and words, then your user will not stay. Passion is of paramount importance. If you believe it, do it. Dont let anyone else tell you otherwise. Do it against the odds and with little startup money. If I can do it, so can you.
Start implementing them in your websites and increase your results!
Can you ever avail of free website promotion? Is that even feasible?
Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion.
How does this free website promotion go anyway? What are things to be done?
1. Enlist your website.
Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.
Just don’t forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice.
2. Know your forums.
One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in mostly all post and you attract instant visitors right there.
3. Write a press release.
Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, world wide web e-zines, newspapers and other media and massive traffic will come to you pronto!
4. Be friendly online.
Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.
5. Write an article.
Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.
6. Just let the whole world know about your site.
What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!
7. Make a banner ad.
Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!
8. Take up a free website promotion course online.
Yes, there are free website promotion tutorials. But don’t you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.
When you make a website, you need not pay anything to promote it. You just read it — there is such a thing as free website promotion!
Many people are hung up on spending large sums of money on professional web builders that will take many months to create your website for you. Although they may create a beautiful website to promote your business, products or services, when you choose to make your own website for free instead, not only will you save a lot of time and money, but you can make an equally as beautiful website as a professional can, except it’s free. This way, you can showcase all the products and services you offer, which will help you to make the most money. That is the whole idea behind creating your own website for free, is to save money on website creation, and make money on products and services promotion. Therefore, when you choose to make your own website free via a website that will help you in this endeavor, you are sure of making a lot of money, quickly, easily and effectively. Not only can you make your own website free, they can provide you with a number of search engine optimization services, website compliance, compatibility and much more.
Once you make your own website for free, which takes less than one minute, you will also be given the opportunity to create and register a domain name as well. By doing this, you will have a name that your customers will be able to associate with the products and services that you offer, which will encourage them to come back to your website time and again. In addition, by having a memorable domain name, often, this can lead to word of mouth marketing, which is perhaps one of the most tried, true and effective marketing strategies in the world. Registering your domain name costs less than one dollar, and is fast and easy to do. What’s more, after you make your own website free, your website will have unlimited product capacity, unlimited bandwidth and unlimited product pages. The website where you can make your own website free will also be able to help you with their exemplary customer support that is available 24 hours a day by e-mail, live chat or by telephone. You will also be provided with your own personal e-mail address, to help in any type of communication that may be necessary to your success.
What’s more, you will always have the option of search engine optimization services to help you and your website succeed. As you know, search engine optimization is an exemplary way to ensure that your website stays on the first page at the top of all of the major search engines, such as Bing, Google, Yahoo and many others. When your website is on the first page of any search engine, this will drastically improve your sales and organic traffic, because as you know, most people do not look past the first page of their search results to find what they are looking for. In addition, you will also have the opportunity to view a number of free video tutorials, take advantage of virtual support, free webinars and more. So, log on today, and find out more about how you can make your own website for free, and start making money right away.
In this fast changing web world, creating a website and popularizing it, can be a bit difficult. It is totally unpredictable what will often web user and where the crowd will gather. However there are certain strategies using which you can easily drag the traffic at your website. Search Engine Optimization and web promotion are the two basic needs of a website to stay on top. Planned, managed SEO and web promotion can surely not only will lead your website but also enable you to earn extra money.
After creating a website, submitting it to a search engine, directories, and publishing banner ads is just not enough if you really need to be on top. So, have the question will be how to promote a website to have millions of visitors. From here your journey to the fascinating web promotion world has started. Now forget those daily fixed visitors and avail millions of net surfers to visit your site, is not sound difficult? Absolutely not, with any simple web promotion tools and ideas you can be at top.
SEO (search engine optimization) is mostly recommended tool to promote your site. Putting good keywords on your website, makes easier for web crawlers to list out your page in top search engine results. Along with this link popularity, search engine marketing, search engine submission, SEM, SEO expert are also any services that helps you webpage to acquire higher ranks. However, precautions have to be taken as ads promising higher ranks in short period may spam your webpage. Instead of these ads you can hire professional to have SEO services for your website. This is surely a safe way as you can keep watch on the progress and can discontinue the service if it is not working well.
You also need to get rid from banner ads and FFA (free for All) as nowadays these are no more useful. And so today Pay per click (PPC) has replaced such traditional ways, which are just simple text-link ads. These can be promoted on any website and you will get paid as per the click made on the ad. Here Google AdSense can be used to promote your website for PPC.
If you are a bit cautious about your budget then you can do content distribution and ezine advertising. In other words it is just like content writing that includes blog writing, article writing specific to your business and publishing then on various directories. This is a good way of free publicity. You can also write general topic articles provided with a resource box redirecting to your website.
After all, SEO and affiliate marketing are two major aspects to promote your website, Howsoever; you have to be doing this continuously to list and to increase the page rank of your website
Small businesses are popping up everywhere. However, one of the biggest problems they face is small business marketing. To understand this lets first take a look at why.
Today more than ever, people are jumping on the small business band wagon like the traffic that arrives at a 60% off sales at a major clothing store.
There are most types of people starting their own plumbing business, contracting business and whatever else you can think of.
Part of the reason for this is there is no job security anymore and unions seem to be a thing of the past. The days are long gone where people stayed at the same job for 25 years or more.
Corporations have downsized more than ever in today’s changing world. People seem to be laid off for just about any reason you can think of anymore. One thing is for sure, the economy has changed.
Several think we are doomed as a society but, are they failing to realize that things have just only changed.
It is kind of like the auto worker who was laid off because he was replaced by the mechanical robot arm that now makes cars. However that worker took recognize and went back to school and learned to repair those robots.
His future is now bright again because he was able to see the change he needed to make.
In marketing, the same change takes place all the time. Marketing is a never ending battle to get the word about your products or services.
If one thing doesn’t work you should try something else until you land upon a winning combination. And then create a small business marketing plan.
Don’t get caught up in the mindset of you tried something once and it did not work for you so therefore it doesn’t work at all.
Marketing takes many years of skill and practice to be able to perform it like a red belt karate master.
But let’s look at that karate master just a little closer for a second. In some forms of martial arts, a black belt has to learn only 5 to 10 moves to become a black belt.
So they practice those moves over and over until they know them like a pup knows its own mother.
The point here is many people are looking for the quick fix all the time. They continue to search out many sources of marketing information without taking any action at all.
Learning is a very positive thing and should be performed all the time.
However, one of the greatest tricks of marketing is finding that one thing that you know you can do and works very well for you.
And then repeat it over and over until you know it like the karate master.
Then and only then can you move on to other things in the marketing mix to help make your business more money.
Again, do not get caught up in thinking you have to learn and do many things at one. Your business marketing will take time to learn.
Make it a process and enjoy it. Continue to read books and other marketing strategies materials that help you learn more.
If you find yourself in a bind and already own a business that needs help with marketing. Here are five small steps to help you until you learn the bigger picture.
1. Hire an expert. Many marketing experts do consult for thousands of dollars at a time. However, maybe you have a friend that owns a business. Jump up off the couch and see what they do for their marketing.
2. Get the word out. Listen you are going to make mistakes. But, doing nothing is a total loss. Get out there and do something today to make it happen. You could try to make a flayer and hand it out to people.
3. Tell your friends and family. Friend and family are there to help when you need it. So don’t be shy. Ask them for help. You could ask them if they might know anyone interested in your business or if they know anyone who could help you.
4. Start a company web site. A website is a great way to get the word out about your business. The trick here is learning about web marketing. One way could be a logo on your car.
5. Joint partnerships with other businesses. Whatever business you own there are similar businesses that you could pair up with. You could recommend each others products or services to the others customers. Just make sure they are in line with your target market.
These are small ways to leverage your business over your competition.
Just remember to learn all you can and if you do nothing else take action to make it happen.
You will stumble along the way, that is a given. But, if you do nothing you have no business.
Articles are one of the most effectual method by which a website can generate as well as attract a lot of traffic. A free article website is a place where one can submit the articles without any processing fee. In order to build more traffic towards your website it is necessary to keep in mind that the content of the articles should be very rich in keywords. By writing as well as submitting the articles into article directory is one of the most potent approaches of promoting the website. On free article website you can submit any kind of article be it for lifestyle, technical, tourist guide and many more.
Several people make use of free articled submission to the websites since it helps in generating huge back link accounts as well as boost link recognition of the website. Free article submission is necessary in order to acquire topmost position in search engines as well as flow of fresh visitors on website on daily basis.
Free article website on the Internet offer free content in order to generate website visitors. The webmasters who mainly visit article directory have permission in order to get hold on any article for personal use on their website. But, there’s one condition to this, which says that the article mustn’t lose its originality and the credit must be given to the original author.
An example to this is, if an individual has submitted articles into the article directory and if in case a visitor to the article directory discovers it to be interesting as well as useful then the visitor can publish that on his/her website in same manner you’ve posted your article by providing a back link to your website. In this manner through articles, loads of backlinks towards the website of author can be created which result in generating flow of targeted traffic.
There are several tips that are necessary to keep in mind while submitting your articles on free article website or article directories. This includes:
– Always make sure leaving a back link at your site in resource box offered by free article website. Since there are so many categories available on the free article website, it is necessary to submit articles under a suitable category associated to your site.
– Search engines are inclined towards rich content and thus, by writing content with rich keywords and then submitting to the article directories are the only finest option in order to help your website grow. This has proved article submission to be very powerful source for website promotion as well as traffic generation.
– Submitting articles on free article website not only assist you in achieving top rankings in search engines but also increase more and more visitors towards your website.
Free articles basically are one of the great ways for the website owners in order to add publicity. For the publishers, article submission helps in acquiring superior content for the websites. There are loads of websites that mainly proffer possibility of submitting articles at free of cost, which will surely make your website receive links from the article directories.
Forums are a tried and tested way of getting free traffic to your website. By posting on forums that allow sig files (those messages that appear below each post) you can indirectly advertise your website or affiliate program every time you post a comment. It sounds pretty straight forward, but a lot of people are still failing to make best use of this method of promotion. In this article I discuss exactly what to do and what not to do when posting on forums.
The first thing you should do is to find the most desirable forums in your particular niche. Start by doing a search on your favoured search engines for relevant forums, and then read a few posts and see if they allow sig files. If they do, jot down the url of each forum, until you have a nice list of suitable forums. Then I recommend going to alexa.com and typing each forum’s website address into the traffic ranking box and seeing how much traffic each forum gets. Ideally you need as low a number as possible for it’s ranking, and as a rule I generally tend to favour forums that have a ranking of 50,000 or lower. This should ensure you don’t waste your time posting on forums that hardly anyone is visiting.
Once you have your list of forums you can start registering for them and creating your own sig files. This is where SEO becomes a factor, because not only should you create links that contain your main keywords that you need to rank highly for, but you should also vary them slightly so the search engines don’t think that you are simply buying links, because they all use the same anchor text.
Now you can begin posting any messages. Your ultimate objective of posting on forums is to get people to click on your sig file and visit your site, however there is a right way and a wrong way of doing this.
The wrong way is by spamming forums and posting endless worthless comments that don’t add anything to the topics being discussed. The end result of all this is that other readers of the forum will soon suss you out and regard you as a forum spammer and so will have no interest in clicking on your sig files and visiting your site.
The right way to get the most people you can to click on your sig file, without spamming forums, is to brand yourself as an expert in your particular niche. By bearing this in mind when posting each individual message you will start to become respected and people will naturally need to find out more about you and your website. How will they find out this information? Through your sig file of course.
There’s a few other things you can do to maximise your click-thrus from sig files.
First of all, if you are posting on forums for any length of time, you should change the wording of your sig file every so often. People get bored with seeing the same sig file over and over again, and tend to gloss over it after a while, so it’s important to spice it up every so often (while keeping it keyword rich of course).
Second, on every forum you will generally find one or more epic threads, ie those threads that have simply taken off, with several pages of posts, each of which has been viewed hundreds, if not thousands of times. These are the kinds of threads that you should try and post a comment or two on for maximum exposure.
In addition you should also try and start your own epic threads. By being the first person to post on one of these threads your sig file could be seen thousands of times by other readers of the forum. The best ways of doing this are by either starting controversial topics that people will be begging to add their own opinions to, or by starting an open-ended discussion that could lead to many additional topics being discussed, all on the same thread. Either way your initial post containing your sig file could potentially get exposed to thousands of readers.
If you follow the basic guidelines outlined in this article you should create a steady stream of traffic to your website just from forums alone. Combine this promotional method with any of the other numerous traffic-generating methods, and you will soon have a high traffic website on your hands.
With the explosive growth of the internet comes greater flexibility in website marketing. There are many effective ways to drive traffic to your website without emptying your pockets.
If you would like to see thousands of unique visitors a day browsing your website, you will need to promote it properly. But you don’t need the resources of Amazon.com or Yahoo. What you will need is some patience and a little hard work. The time and effort you devote to promoting your site will be rewarded when you see the increase in traffic down the road.
Honestly, you will save time and effort paying for advertising. But if you are ready to work and wait a while, you will see some serious gains by using only free promotional methods. Not all methods are equally effective so you should try more than one.
One great way of promoting your website and yourself is by participating in online communities such as forums. You can target a specific group that fits your target demographic. You can offer help by participating in any of the threads (topics) that interest you. Most forums allow you to insert a link to one or more of your websites at the bottom of your posting. Some of the better forums have a very high Google PageRank and are spidered almost hourly by the big search engines.
Trading links with other sites is another proven method of increasing your traffic and improving your ranking with search engines. This is a slow process if you need to do it properly. Although there are automatic link exchanging services and web ring builders, the results of using these can be mixed. It can be more beneficial to take your time and look for sites that best suit your niche AND have a higher PageRank (PR). Getting links from a few PR5 or PR6 sites will increase your site’s PR higher than thousands of links from PR0 and PR1 websites.
If you have the time, you can create newsletters with a catalogue of products or useful and informative articles. If people find the information useful, they will signup for your newsletter. You can put links to your site in your newsletter and instantly increase your traffic. You can also use the newsletter to promote affiliate products and services. It is common to distribute newsletters monthly or weekly.
One of the most effective and efficient ways to promote your site for free is to submit articles on a topic directly relevant to the content of your website. Writing a simple article of 500 – 1,000 words on a topic you are familiar with doesn’t take much time. You can submit this article to some article directories. If your article is approved, it should take less than a week before it is published online and the search engines and web surfers can see it. You can include a link to your website in the “About the Author” resource box at the end of the article.
Whatever method you use to promote your website, ensure that you write quality, spell-checked copy so that the readers will form a good opinion about your website. Remember that there are possibly thousands of other websites out there like yours. You only have a small window of opportunity to wow the reader and entice them to visit your site immediately. So take your time, check your facts, and proof read your content several times before publishing it anywhere.
While there are many excellent paid ways of promoting your website and generating quality traffic quickly, there are still many effective ways of doing this for free. Don’t be discouraged by slow results at first or hitting a few closed doors. Persistence really pays off. Learn as much as you can about each of these methods and then measure the results of each so that you can see which promotional methods work best for you.